Having a user-engaging website that draws the attention of web visitors is no longer a choice in 2019 – it’s a necessity. 

However, in today’s cut-throat competitive world, publishing several dull, unoriginal webpages won’t foster your visitors to explore more about the business- once they land onto the website.

A strategically designed website with various components seamlessly homogenized will not only rank better on SERPs but also have a higher conversion rate, which in turn, reflects on your revenue number. 

Thankfully, in this guide, we’ve rounded up blunders to stay clear of when developing a business website. While, these are typical mistakes, but businesses are still committing it, whether knowingly or unknowingly.

 1. Infusing Too Much Information At Once 

We generally come across websites with cluttered information and overwhelmed with the amount of data.

When you present too much valuable information at once, Internet users are easily distracted from their objective of landing on your site as text and images will leave them confused. Thus, leveraging them to hop to your competitor’s website. 

The design of the website needs to be layered appropriately to avoid confusion and establish an engaging user-experience for visitors.

Five Thumb Rules to Stay Away from Information Overload:-

1. Keep Things Simple
2. Keep It Relevant
3. Keep It Clear
4. Provide Supporting Information
5. Provide Balanced Information

2. Popups Are Frustrating

Did you the average conversion rate for pop-ups is merely 3.09%? So, why flood your website with countless popups?

No one likes to visit a website for the first time and bamboozled with one pop up after the other. And, this problem becomes even more substantial for those exploring your website via their smartphone. 

Forcing your web visitor to subscribe to your newsletter, sign up or disable an Ad is enough reason for them to promptly turn-off. Google recently released a warning for internet users to step aside of pop-ups as they are intruding.

While earlier, you might think your popups are pleasing your visitors; instead, these are negatively impacting the user experience.

3. Too Many Slides

Yes, slideshows are an excellent means to convey critical information about your business to its prospective visitors, but exaggerating this tends to mess with the visitor’s attention. 

For instance, the user is reading the information on the first slide, but quickly the slide advance to the next one, and returned to the first one after taking a long time.

What is the real trouble? Numerous slides take away the control from the user. To have an interactive user experience, the website visitor must have complete command of what he/she is doing. Your website need not to a school’s science presentation. 

So, refrain from making the mistake of too many slideshows. Here, you can hire a qualified company for web design and development in Melbourne to help.

5 Proven Practises To Create a Powerful Slideshow:-

• Use Thumbnail Navigation for Sliders With More Than Four Slide
• Optimize the Slideshow for Mobile
• Import Your Social Media Images
•  Use Custom CSS
• Connect Product Slides to Your Shopping Cart

4. Not Mobile Friendly

We all have encountered the frustration of trying to explore the site, which isn’t optimized for smartphones. 

A recent survey revealed around 72% of web visitors want a mobile-friendly website, it is a wake-up call for web developers & businesses these are eyeing success by turning a blind eye to traffic coming from mobile devices. 

5 Perks of Having a Mobile-Friendly Website:-

• Streamlined Experience Across A Multitude of devices
• Acts A Positive Ranking Signal For Search Crawlers 
• Improved Mobile Conversion Rate
• Better User Experience
•  More Flexible & and Cost-Effective Than App Development

Final Words

While, these mistakes can be circumvented, but what counts the most is finding a professional company providing custom web design services that recognizes your needs & budget limitations to curate a tailored solution.

The post Top 4 Most Common Blunders When Developing Website appeared first on Tweak My Website.

Today, there are more than 1.7 billion websites in the world, out of which 200 million are active. To complete these websites, you need to update your outdated website. 

An ideal website should be easy to navigate, generating leads, bring in sales, and load in the fraction of a second.  However, changes happen and you must stay updated on the industry trends. 

Here are the 5 alarming reasons that you need custom web design services to revamp your website.

 1. The Website Speed Is Too Slow

When a user visits your website, he/she expecting accurate quality information with a prompt response. Most of the visitors abandon a site that was too slow to load and taking more than 3 seconds to load. The ideal loading time should be less than 2 seconds.

Factors Causing Slow Load Time:

• Typography isn’t SERP-friendly
• Too many plugins
• Unoptimized images
• Too many resources or no cached resources
• Poor server response time
• Too-small or too-large font sizes
• Visible content isn’t prioritised
• Too many redirections
• Compression isn’t enabled
• Too much render-blocking javascript
• CSS isn’t optimised

By redesigning a website, you can eliminate these issues to improve the performance and speed of your website.

 2. Your Website Is Not Mobile Compatible

According to a study, currently, there are 17.19 million mobile internet users in Australia, and this figure is projected to reach around 19.27 million in 2022.

In the past few years, there has been a massive increase in mobile search traffic and it makes up more than half of the websites visited around the world. You are missing out on a lot of potential visitors by not having a mobile-friendly web design.

So if you haven’t updated your website to be mobile-friendly yet, you need to do that as soon as possible.

 3.Low Conversion Rate

If your website is ranking well in the search engine results but not producing the desired number of leads, it time for an upgrade. 

Reason For Low Website Conversion Rate:

• Your site makes a bad first impression
• Poor navigation, filtering, and sorting
• You don’t know your audience
• Your website isn’t optimised
• You’re ignoring mobile users
• Your copy isn’t persuasive
• The page is distracting
• Unclear call to action 
• There’s no remarketing or retargeting strategy

4. Your Website Is Not Ranking Well

An attractive, polished, and modern appearance means nothing if your website is not showing well in search results. You need a higher ranking to make your site visible to the potential visitors.

Top Reasons Why Your Website Is Not Ranking Well:

• Broken links
• The poor quality of the content
• Bad site architecture
• The number and quality of inbound links
• Time of content updates
• Your website is not well optimised for SEO
• Google hasn’t crawled your site
• Your niche is extremely competitive
• The site has 403, 404, or other errors
• Absence of keywords in the title tag, description tag, and h1 tag
• Your website doesn’t have enough high-quality backlinks

 5. High Bounce Rate

According to Google, the bounce rate is the number of single-page visitors to your site. In simple words, it is the percentage of visitors that visit only the first page of your website and bounce back rather than clicking through to another page.

Many Reasons For A High Bounce Rate Include 

• Visitors didn’t find what they were looking for.
• They find the website difficult to use.
• They weren’t interested in learning more.

A fresh design can help you lower the bounce rate and convince readers to stick around the website much longer.

If your website is showing these signs, then you need to hire a professional web designer who regularly updates your website to beat the high competition.

The post 5 Alarming Reasons That Your Website Need To Redesign appeared first on Tweak My Website.

Out of 200 active websites, only 48% get the deserving credibility and that too because of its design quality. Other than this, it has been observed that 62% of online businesses have increased their sales through mobile-friendly web designs only.

Now, these stats are somewhere enough to speak about the importance of perfect web design to enhance your online business value and also about the rising competition in this industry.

To add a little more to your knowledge, check out the below-mentioned designing hacks.

6 Factors to Make Your Website Stand Out –

1. More Illustrations– Although, content proves to be the base of any web page yet pay some attention to the overall visuals. In the present scenario, two types of illustrations are popular amid designers all around the world namely three-dimensional and hand-drawn illustrations.

It not just gives a theme to the entire web page but makes the viewer stay there and explore the website more.

2. Video Header– ‘Display, don’t speak’- It is the new secret to kickass website design on WordPress or any other CMS. Make sure you sound meaningful than just adding promotional content to the website.

One of the best ways to get this done either display operational processes or probably office infrastructure to build a trust factor within the target audience. On top of this, it makes the website look classier than your imagination.

3. Bright colours– To come up with something incredible, learn to play with colours. Contrasting colour combination is high on demand; however, keeping in mind your brand colours is always important.

When you bright colours on the background, make sure to use ‘bold’ font style to add more impact to the web page.

4. Geometric Touch– If you are dealing in digital products or development domain, adding geometric patterns to the background can make your website look more relevant and meaningful.

5. Font Matters– Agree with or not but, the appropriate font usage matters a lot. There are different factors to keep in mind when deciding the font style for your website.

For instance- when going for an online fashion store, ‘italic’ style with ‘Comic Sans MS’ font will go perfectly, whereas the same combination won’t work for many other websites.

1. Enticing distraction– In general, the word ‘distraction’ may give you some negative vibes, but when displayed fairly, it makes a web page more engaging than ever before.

Now, the distraction can be anything, probably an avatar or some background effect on the banner.

The final word-

Be it any industry or domain, having an online presence has become one prime necessity for your business growth. With every other enterprise walking towards building a robust digital presence, incorporating unique web designs to your business website is a must.

To serve the purpose well, the above-mentioned web designing ideas can prove to be handy. Already a lot of websites have adopted these changes impressively so when are you getting your hands on it?

To seek into more details, show your interest to our Tweak My Website experts and transform your website like never before.

The post 6 Web Designing Hacks to Master Before 2019 Ends appeared first on Tweak My Website.

Although sounds strange, most brick-and-mortar stores even in today’s digitalized society haven’t thought of taking the plunge into the e-commerce world.

So, there is an unlocked door of endless possibilities for you to revive your descending revenue by establishing an online presence.

Is Building an Online Store A Stroll in The Park?

“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic,” said Joel Anderson, CEO, Walmart

Building an eCommerce store is far more than just selecting a brand name, having the engaging text and captivating product images.

Even the best eCommerce business ideas are brought down to their knees if you are not taking care of the below-discussed fundamental yet essential pointers when getting started with your eCommerce venture.

5 Considerations Before Creating Your Digital Presence

1.  Security Must Be Your First and Last Priority

Hackers can do a lot of monetary damage if you haven’t embraced the latest security practices.

The many proven ways to secure your online store in 2019 are as follows:

• Choose a Trustworthy Web Hosting Service Provider
• Opt for A Secure Ecommerce Platform
• Use HTTPS
• Secure User Level Information
• Don’t Store Sensitive Customer Data
• Ensure Your Website is PCI DSS Compliant
• Take Regular Backups

Besides the financial consequences, eCommerce data breaches can hamper a store’s reputation significantly, and ultimately all the marketing efforts go in vain.

Therefore, the need of the hour is to employ the advanced security practices mentioned-above to minimise the risks of cyber-attacks.

Here, your web design experts in Melbourne would come in handy to guide you with making your store fool-proof to any sort of cyber threat.

2.  Be Sure of Web Hosting Sites

When you are seeking a web hosting service provider, there are two elemental facets to keep in mind, one is speed and other being reliability.

Well, there are tons of hosting features, but at the end of the day, if your hosting provider is unable to deliver speed & reliability-then, kick your store’s success goodbye.

Web hosting forms an integral segment of an online store. Thereby, directly impact the page loading speed, eventually leads & sales.

A second server delay in loading of a webpage cuts down the conversation by 7%!

4 Expert Tips To Select The Right Web Host

• Know Which Type of Hosting You Need
• Understand Which and How Many Resources You Require
• Understand How Web Hosting Pricing Works
• Think Ahead: Choose a Host With Which You Can Grow

3.  Opt For A Dependable Content Management System

A content management system is a software application that enables eCommerce store owners to add and manage content on a website. As per a recent survey, WordPress dominants 60% of the CMS market, while Shopify holds 9.97% in market share.

It is designed for non-techy with zero knowledge of backend coding to easily update their store without the need of every now and then contacting a web expert.

Perks of a Content Management System

• Ease of Use
• Flexibility
• High Speed
• Better Integration
• Responsive Design
• Scalability
• Security and Support

However, it is a no-brainer to weigh the pros and cons of popular content management systems before reaching a conclusion.

4.  Get An Eye-Catching Theme

 “Customers want to be treated like celebrities.” – Nasry Angel, Forrester Research

With the above said, it is important to pick the right eCommerce theme that satisfies this statement.

Select a theme that let you build a tailored responsive online store that connects with your prospective audience, thus building a credible brand image.

A significant 38% Internet users stop engaging with a website if they find the layout or content not appealing.

So, whether you are creating a new or overhauling your present dull-appealing eCommerce store design, you must consider the UX functionality to deliver best-in-industry standards online shopping experience to your customers.

When deciding on the best eCommerce theme that works for your business, mull over the below-highlighted features:

• Responsive eCommerce web design.
• Product Page Functionality
• Auto-Updated Shopping Cart.
• A Beautiful, Modern, and Clean Design.
• Mobile Optimization.
• Customisation Options
• Customer Support.

Customisation of the selected theme is pivotal to ensure a bespoke shopping experience, for that you are required to rope in a trustworthy custom web design expert in Melbourne.

5.Have Multiple Payment Options

No eCommerce store can be successful without offering their customers the convenience of multiple payment methods. This deters a visitor for moving to your market rival just because Paypal or any other popular payment solution was not applicable on your site.

The 7 Most Popular Online Payment Solutions

• Due
• Stripe
• Dwolla
• Apple Pay
• Payoneer
• PayPal
• Square

Allow customers to sign up on your store, and present them the facility to save their payment information for future purchases.

Wrapping Up

“E-commerce leaders will have to keep with these changes (and others) to survive and stay ahead.”- Linda Bustos, Ecommerce Expert from Get Elastic

With the eCommerce industry thriving and competition ascending, the road to survival is not breeze-easy as you might perceive.

Henceforth, stay updated with updated trends & technologies in the eCommerce sector.

Some of the trends today that are going to become indispensable in coming years are:

• Personalization and Customer Engagement
• B2B eCommerce Is Exploding
• Interactive Product Visualization
• and More Custom Retail Experiences.

We would love to hear from you, share your insight tips in the comment section of this blog post.

The post 5 Things to Consider When Building Ecommerce Store appeared first on Tweak My Website.

Remember, shopping cart abandonment during checkout is a bitter pill to swallow for most e-commerce companies.

The process must be easy, fast and safe for the end-users to turn customers for your business. Gain full control over the checkout process with these seven suggested tips for your e-commerce sites:

1.  Give Them Alternatives

More the merrier. Right? But many websites deter to use multiple choices to the users while making an online payment. We do not suggest integrating every payment method, but combining a few of them – such as direct bank transfer and credit cards – can give a decent choice to the users.

For online merchants, multi-currency transactions across the border necessitate adherence to new regulatory hurdles in every other country. Thus having authorised payment services providers such as Paypal help you navigate the challenges and establish effective payment solutions.

Alternatively, have a decent sense about your target market helps with the best type of online payment options you can offer.

2.  Stunning Web Design

There is unarguably no doubt that checkout page for e-commerce website holds huge importance. It’s a deciding stage where you cannot afford committing any designing mistakes.

People like consistency or familiarity in web design. All web elements such as header, footer, sidebar, and navigation bar have equal importance to create a positive impression.

From the colour, font to even position, every small web design development in your checkout process has a positive influence on how much money your site churns.

It must effortlessly blend in with the core theme and layout to connect with the brand. You can have custom web design services to enjoy stunning websites for your e-commerce business.

3.  Do Not Enforce Sharing Personal Account Information

How many accounts do you have? From your personal to official email id and many other shoppers, billers etc. on many other relevant and random sites. Thus directing users for another sign up to create an account is an unnecessary step that may receive suspicion.

For many first-time customers who have natural apprehension, it can be a major put off, and abandon the cart.

As per chargeback gurus, online fraud soar by 33% in 2016 alone and is likely to touch $7.2 billion in 2020! The fear is real and felt in the bones.

Filling up a tedious form with extra details is not most of the users prefer. They want to keep things simple and short to complete the purchase. Instead, allow them to check out as a guest user.

4.  Avoid Seeking Info More Than Necessary

How much is too much? This question is profoundly confounding, and when it comes to seeking personal information, most users are in a dilemma.

Build trust and not sow seeds of doubt while asking confidential information if he or she is already your account holder. Financial frauds are a nightmare for customers as much it’s embarrassing for the e-commerce businesses.

As per Visa, online merchants lost $11.8 billion to cases of “friendly fraud” in 2012. It is a scary thought that stuns e-commerce companies as well as the end-users.

Generally, a website with a Secure Sockets Layer (SSL) certificate ensures a safe and secure connection between the web browser and server. Additionally, all the online merchants are instructed to adhere to the PCI Security Standards Council (PCI SSC) to prevent any financial malpractices.

Simplify the process by eliminating unnecessary steps that compel your website visitors to bounce off to other sites.

5.  End Distractions Are Nuisance

Your checkout page received considerably more attention than any other stage of the entire sales cycle. It’s the final determining stage that pushes you on the other side of the shop.

A Microsoft study stated the average human attention span is down to eight seconds from 12 measured in 2000.

Limit the advertisement pop-ups on the checkout page. Under no condition, you can afford to distract people on some other promotional offers or discounts.

Running an online store on Shopify, Woocommerce or even WordPress? Get all your concerns heard and handled by a professional web design and development company in Melbourne.

If you have more tips for our ardent readers, share them in the comments section below.

The post 5 Easy-Tips to Simplify Checkout Process For E-commerce Business appeared first on Tweak My Website.

Well, it is no surprise. From forecasting ATM cash demand, fixing potholes, facial recognition to countless other applications,  AI has found a comforting spot in our life!

Even the IT behemoths of the likes of Google and Microsoft are not aloof from the influence of AI and machine learning. And the most telling example comes from Google’s £400m purchase of start-up DeepMind that underpins the search giant’s strategic intent.

Many eCommerce sites have realized the potential of AI applications to better user experience and generate high-quality leads. From personalised offers, email alerts to tailored recommendations, AI has notched the bar high for better website user experience.

Herein, we will find out five actionable insights online stores have undertaken to pursue AI actively:

1.  User-Centric Search Results

Google search has evolved and like how. Equally integral is the search option on e-commerce websites to spike user engagement. Users are likely to abandon your site if the search results are not relevant.

Searching for countless products online can be stressful but rewarding if you pay attention to the governing algorithm. And this can be achieved using AI-powered search algorithms that replicate user intent.

Every time a user browses the website, AI and machine learning collect, and analyze data such as geographical location, time, popular queries, precious searches, frequent purchases and many similar patterns.

So, the search results for specific users will be based on his or her behaviour on the website and not on some standard formula. Having an experienced WordPress web design company from Melbourne can help your e-commerce business to navigate many such challenges. And can potentially help to predict and prepare online stores according to the popular demand of the users.

2.  Reduces Abandoned Cart Rate

It is one agonising fact for most eCommerce sites. This near-about experience can be hard-hitting for e-commerce websites as product carts are left filled.

Do you know? According to a  Statista report, 40% of internet users abandoned online fashion orders. The reasons could be anything, but for the site, it is a lost business opportunity.

Marketers can use AI-based tools to identify compelling reasons that leave product carts incomplete. Knowing the why’s of users’ actions can potentially help you identify and fix the shortcomings.

3. It’s the Era of voice search queries

There is unarguably no doubt over the influence of voice search queries across digital markets. The inception of devices such as Alexa, Echo, and even Siri is a testament to the fact that voice search queries are here to stay.

A voice search enables users to convey their need or query without tapping on keyboards. They are far more descriptive than a few words.

These voice-assisted searches have people engaging in a highly conversational tone, unlike the traditional queries. These queries convey clear user intent and hence encourages the digital assistants to deliver highly-relevant search results.

This insightful information creates meaningful engagement with the brands that have digital assistants as their ambassadors like Amazon’s Alexa. Online businesses must live up to the hype and optimize their websites for voice queries to leverage its market potential.

Optimising your website for voice queries is difficult but not impossible.

4. Eliminating Traditional Customer Support Team

Hola to AI-based chatbots! They are sophisticated tools supporting e-commerce websites to provide an instant response to influence customer decision.

Chatbots is a computer program designed to simulate conversation with human users over the Internet.

In the parlance of the eCommerce industry, the chatbots are a digital representation of customer executives to solve technical glitches and solve other queries. Having visual, vocal, written and perceptive capabilities, consumers can make an instant connection to make a quick sales decision.

For instance, chatbots, when integrated with product carts, automate order processing and provide accurate information on product details, ordered quantity and shipping conditions.

Chatbots are a valuable tool for eCommerce retailers not just to eliminate lingering inefficiencies but notch up operational competence. Furthermore, chatbots can also automate the order processes that can help save both time and money. Unlike humans, they do not need frequent breaks and tirelessly work for hours.  Juniper Research shows chatbots can be instrumental in pocketing more than $8 billion per year by 2022.

Leverage the humongous potential of chatbots with professional web design and development specialists in Melbourne that can help you integrate AI tools in the shopping cart.

5. Improve Sales Leads Conversion & Reduce Wastage

Machine learning has simplified the way retailers operate online. It extracts user data across different platforms and determines common shopping patterns to anticipate behaviour for future purchase.

As per Barilliance., over 30% of the sales revenue generated from e-commerce business is driven by personalised product recommendations!

The post 5 AI-Powered Actionable Steps For E-Commerce Websites appeared first on Tweak My Website.

We’re in a tech-savvy age where buyers worldwide are using the internet to buy desired products or services with millions of websites running, a user has no dearth of options to find the perfect company to fulfil their needs.

This is where your business website needs to be a cut above the rest to keep users engaged for a longer period of time and influence them to make a purchase eventually. Ever wondered what makes some websites “tick” with the users while many others fail to hold their attention for even a few seconds?

This blog highlights crucial elements that play a vital role in determining your investment in your digital presence to make more money. Read on to know more about it.

1. Easy Navigation

The website design should be easy to navigate for users. All important features or services should be easily accessible. Your homepage (or landing page) should be able to quickly guide your potential customers to the information they’re seeking.

It is of paramount importance that your landing pages focus on the customer viewpoint. A very thin line separates an interactive menu and a confusing one, so keep your landing/home page neat and straightforward, sans untidy and too much of visuals.

Create attractive and easy-to-understand headings, highlights, bullet points, pictures and easy to read the content.

2. Relevant Call to Action

A call to action has a key role to play in urging the reader or the viewer of the website to take immediate action that shows his willingness to purchase or enquire about a specific product or service. For example – Call now, Order now, Login/Register, Book an Appointment, etc.

The main purpose of relevant call to action is to convert visitors into leads. It should be short, catchy, and placed optimally on a page in a way so that users can easily find them. Also, it should create a sense of urgency so as to compel the viewer to act.

3. Clean Backend Coding

While this element is one that you might not notice visually, but it plays a vital role in when it comes to the functionality of your website. Backend coding works behind the scenes of every website that will speak for its performance.

Skilled specialists in web design and development in Melbourne know very well how to code a website to function flawlessly, navigate effectively, and load quickly so as to provide a user-friendly experience to convert visitors into leads and customers.

4. Visual Design

People naturally get drawn to attractive things. Same holds true for website designs too! Don’t we tend to spend more time browsing websites with eye-catching designs that are relevant to business?

Internet users usually do not take more than a couple of seconds to judge any website. If it fails to impress them, they will close it and move to another site. Therefore, it’s important to design a website after considering the requirements of the user. Do not go overboard with snazzy colors, flash intros, animation, and scroll texts.

Hire custom web design services to bring changes to your current website design or to create an entirely new site from scratch.

5. Search Engine Optimization

No matter how attractive and user-friendly your website is, if it fails to rank at the top of search engine result pages then your business is not heading where it ought to be. Quite simply, if it’s not visible on the first page of the search engine results, you need to utilize effective SEO marketing strategy.

SEO simultaneously helps to make your website more navigable for the users as well as search engines.

6. Mobile Friendly

It would be apt to say that we’re living in a mobile age. Millions of people across the globe are checking their mobile phones every minute for some or the other reason. They are not just their phones for using social media applications but also to gain knowledge on other products and services too.

Your website should be responsive i.e. it should be easily accessible and readable on your smartphones for the benefit of the users.

Tweak My Website offers website support and maintenance services for small businesses operating in and around Melbourne. Our solitary aim is to make your website user-friendly, productive, and efficient as possible.

Save your time and money by tweaking your website to enhance the user experience and strenthen your digital presence.

The post 6 Essential Elements That Make Your Website “Click” appeared first on Tweak My Website.

Change is inevitable and when it comes to digital space, we are always on tenterhooks!

Who could have imagined a machine mimicking the human brain to talk to customers ever? But it’s so real on our face as a message pops on your screen from a chatbot while you’re browsing.

Such is the way websites are evolving to blend in and bend in more customers.

We are sure there is no lack of resource articles and guides telling what or what not to do but here, we’ll talk about five big mistakes that you may have already done this year but hey, you can surely rectify them!

Without much ado, let’s dive in …

1.  And It Takes Ages To Load …

This is possibly the biggest blunder web designers make. You have a user right on your website but frustratingly so slow to open. Remember, your users do not have the patience! They have n number of alternatives just a few clicks away. Your website has to be fast lest they will bounce off to some other page.

Do you realize the gravity of this loss?  Not now but if you check the Google Analytics account, the numbers will speak for itself. And the fact that Google considers page speed as a ranking factor makes it all the more important. Pull up your socks and fix the page load speed to improve search engine rankings to draw and retain the audience’s attention.

2. Not Having Illustrations

Illustrations are an important part of web designs. People look for clear and crisp answers and what better than illustrations that broadly explain the concepts?

Many people confuse illustrations with unsophisticated or cartoonish caricatures but it’s not that. It can personalize your brand and stand you apart from the horde of other companies using stock photography.

Connect with what your customers; feel and believe in through intricately and professionally designed illustrations. it adds visual aesthetics to your otherwise uni-dimensional brand and helps you convey a deeper message.

Create a unique illustration with bold & contrasting colours to entice and engage your users for exceptional user experience. In fact, studies have endorsed the use of illustrations for adding seven times more visual impact than ordinary photography.

All you need is the assistance of professional designers for custom web design services to meet your intricate business goals.

3.  Typography Is A Passe

It is not new but has gained more prominence in the last few years. It primarily includes typeface and letters. From the type, size, colour to even placement, all these minute details carry weight to make your website click.

Given the fact that over 90% of the website is composed of text, you just can’t ignore it. Optimize typography to improve readability and accessibility to the end-users.

As per Baymard Institute:

“You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

It has been listed in Forbes web design trends 2018.

Take a cue from font embedding services such as Google Web Fonts to know what looks perfect with your web design. Many brands are playing around with typography using only a single font to create a simplified user experience. While many others are breaking the boundaries with distinctive fonts that give an edge to their brand.

4.  Only Text Will Work

Like really? Not gonna work now! Text is important to convey useful information but you simply can’t overlook the need for dynamic user experience. In fact, one of the best ways to grab audience attention is through powerful animation and videos. Create vivid imagery using the latest CSS3 animation on your website and get your users hooked!

likewise, videos are highly effective in conveying information and enable users to understand your products and services better. Do not forget that video marketing tends to boost dwelling time on your website which is an added advantage for lead conversion.

Not to forget people have a strong yearning for creating and posting videos online especially on smartphones. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile.

This speaks volumes about the influence of video marketing on web design and creates an incredible user experience.

5.  Not For Mobile Users

How about a website that opens on the desktop but does not show full content on mobile? All thanks to the stupendous growth in digital devices such as smartphones, tablets, TVs, wearables, and desktops, designers have no option but create a responsive design.

Ever since 2015, users had tilted towards mobile for faster search results and come July 2019, Google announced:

“ We’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019”.

Mobile-indexing has come a long way with web designers prioritizing mobile versions of all others.  In 2018 alone, more than 50% ( 52.2 % ) of all website traffic worldwide came from mobile phones.

Discover the potential of increasing mobile user base to gain organic traction and find new opportunities to grow businesses with mobile-friendly web design services.

There have been a lot many changes over the years and keeping a track of each one of them is seemingly impossible. But make sure you tick the box for all the factors mentioned above in your web design checklist.  For more information on web design and development needs, seek FREE quotes today!

The post 5 Factors That Can Wreck Your Web Design in 2020 appeared first on Tweak My Website.

A number of entrepreneurs think that once they finish designing a decent enough website, there is nothing else they need to do which can aid their business and online campaign. Establishing a business website is not at all more than enough, and your business website can never truly be complete. Even when you have a working website with sufficient traffic, you should still look forward to maintaining and updating it on a regular basis.

When you choose the best monthly website maintenance plans for your business, you ensure the best quality to the audience through the latest content, designs, security, etc. Here are the top benefits of hiring e-commerce website maintenance services for your business:

Web Presence

One of the most influential factors in online marketing is the online presence of a company. Without a reliable online presence, sooner or later, you are likely to lose a lot of your customers to other better performing, well-equipped websites. Thus, to make sure your company gets an ample amount of web traffic continuously, you should constantly update your website with the latest information and content through publishing articles and press releases. The search engines always favor websites with original and relevant content which can be helpful for the audience. Hence, in an attempt to improve your online presence, you should look to satisfy the audience.

Online sales

With an increase in traffic, you would also see an increase in sales. Moreover, you can also include customer reviews and descriptions of the services or products you provide, when you hire professionals to frequently update your website. Doing so can help your customers to judge the products and services in a much better way. Moreover, when the customers see another customer’s review on the product they want to buy, they feel much more eased while making the purchase.

Cost Savings

Even a single mistake in your product listing or elsewhere in the website you make for your business can prove to be fatal for you as you might suffer a drastic loss. Regular updates and maintenance can help you sort out problems before they ruin all your hard work. Hiring a professional company helps your entire campaign in such works as you can focus on other important aspects of the business while the experts deal with website related issues.

Credibility

Enhancing the credibility of your website is important in the long run as it helps you to turn into the experts in your respective niche. As you establish yourself as experts, not only the customers, but more websites will also turn to you for solutions and suggestions. With time, only when you provide original and fresh content, you will see an increase in positive reviews and feedbacks from your customers. These positive feedbacks and reviews also give you an edge in retaining customers as they feel they get the best services and products at your website.

Keeping Customers Updated

No matter how small or big the change is, it is important that you convey it to all your customers. Regular website maintenance allows you to update information and keep in touch with the audience. Moreover, websites allow you to engage your customers better, not only for sales purpose but also if you wish to spread awareness or want to announce an upcoming event.

Thus, rather than stopping at the creation of the website itself, you need to move forward and update it to reap the maximum benefits.

The post Reasons Why You Must Regularly Update Your Website appeared first on Tweak My Website.

Today, the web world is thriving at a rapid pace with a total number of websites exceeding 1 billion. This is not just it as more and more websites are being registered every day to add up to existing numbers of websites. However, this has also created a center for concern because a large number of top-notch websites have set an incredibly high standard to be met by a newly formed website. To be competitive and grow at a fast pace in this highly competitive web world, you will require to think out of the box and follow the latest trends. The evolution in the digital world has led to the introduction of several web development trends in the past few years that no web developer should miss out on.

PHP Web development is a crucial part of the digital world and uses PHP: Hypertext Preprocessor language to run a web server. Upon following the latest web development trends, a web developer may not achieve a confirmed success in creating a company-grade website but will surely get a successful route towards creating one. Now, let’s move on to six futuristic web development trends that every web developer should keep in mind while developing a website in 2019.

Accelerated Mobile Pages (AMP)

Responsive web design will be on top in 2019 as an increased number of users have started expecting a website to be responsive to different devices. Since even Google has started giving importance to websites that are mobile friendly, web developers will need to consider this trend to improve the website performance and enhance user experience.

Progressive Web Apps (PWA)

The arrival of Progressive Web Apps has helped many renowned websites increase their overall conversions. For a mobile user, it is easy to use an app instead of opening a browser to search for the website. This has significantly influenced web developers to use PWA to create the apps of the websites they have already created, without compromising on its functionality.

Push Notifications

Push notifications are used for informing the visitors and customers about your discount offers, customer-centric events, and other similar information. Till now, it was a common trend for mobile apps, however, web developers will encounter push notification as a powerful tool to engage more visitors on the website in 2019.

RAIL Concept

The time has come to follow user-centric web development services and improve the efficiency of a website in the long run. Response Animation Idle load (RAIL) concept will take a strong grip on the website’s success while strengthening the website in terms of faster load time. 2019 will be a year of pleasant user experience whereby web developers will focus on scroll, tap, drag, etc. actions to improve the website performance.

Motion UI

Incorporation of motion UI like animated charts, background animations, hovers, and headers can do wonders for your website. A simple and elegant Motion User Interface can skyrocket the appearance of your website which will eventually help business reap higher conversion rates.

Chatbots

Customer service has always prevailed as an area of concern for many websites which can’t even meet the basic standard of customer service. This year, they can add this chatbot feature to their existing online customer support to advantage both the customers and business. Through chatbots, you achieve efficiency as you will be available for your clients 24/7 and will not require to hire a customer support representative.
The foregoing are the futuristic web development trends which will rule the year 2019 and any avoidance to these trends while considering web development can cost you a lot.

The post Top Six Futuristic Trends for Web Developers in 2020 appeared first on Tweak My Website.